April 22, 2025
In most businesses, decisions get made in hallway conversations, rambling meetings, or vague threads that lead to misalignment and half-executed ideas. Nobody’s quite sure who owns what—or why they’re even doing it.
That’s why we use the Decision Pitch Meeting™ (DPM™). It forces clarity before commitment — and brings discipline back to how execution priorities are set. But to understand the Decision Pitch, you first need to understand where it fits.
An Unbreakable Cycle™ (download the PDF here) is a 30-day execution rhythm that keeps teams focused and aligned. Each cycle allows for one locked-in priority per domain — Growth, Finance, and Operations. Once the cycle begins, nothing gets added, shifted, or reprioritized. The goal is simple: stop starting and start finishing.
You can read more about Unbreakable Cycles™ in Volume 6. Here's another look at how cycles work again:
The Decision Pitch Meeting™ is how those priorities get chosen. It happens during the final week of each month, setting the agenda for the next Unbreakable Cycle. And it’s built to cut through the noise.
Every proposed idea must be backed by a Decision Pitch Worksheet (DPW) — submitted the day before the DPM™ so the team has time to review and come prepared.
1. What annual company goal does this support? Growth, Finance, or Operations. No alignment = no pitch.
2. What measurable impact will this create? Think revenue, efficiency, CX, or throughput. No ambiguity.
3. Who owns the execution? One domain. One accountable leader.
4. What will be true when it’s done? Not “we made progress.” What’s finished?
5. What objective data backs this up? If you’re asking for resources, you need evidence — or a plan to get it.
> 3 minutes to pitch.
You get three minutes, max. If it can’t be said clearly, it’s not ready.
> 7 minutes of team deliberation.
Feasibility, blockers, sequencing, priority.
> 1 minute to lock in.
The domain owner makes the final call. No CEO overrides. No endless debate. The pitch either moves forward, gets banked, or gets deleted.
a) Do It: Approved and scheduled for the next cycle.
b) Bank It: Valuable, but not right now. Logged for future review.
c) Delete It: Doesn’t meet the standard. Removed entirely.
Once a pitch is accepted, it becomes part of the next Unbreakable Cycle™. And once the cycle starts, execution is the only option.
You’ve sat in the long meetings. You’ve watched unclear ideas burn hours. You’ve seen good people try to execute vague goals and end up exhausted. This is how we lead better.
The Decision Pitch Meeting™ isn’t just a meeting — it’s a leadership tool. It creates space for strong thinking, shared responsibility, and focused execution. It doesn’t just prevent chaos. It models what accountable, prepared, mission driven leadership looks like.
So here’s the question: If your top priorities were submitted as a Decision Pitch today — would they make the cut?
First - is the goal clear?
Second - is the impact measurable?
Third - is the ownership defined?
If not, don’t guess. Refine it. Clarify it. Then bring the pitch. This is how we move from ideas... to outcomes.