April 8, 2025
Most business plans are just wishlists. Three-year visions. Five-year roadmaps. They sound strategic — but most of the time, they’re just business fiction.
Call it what it is: sci-fi on spreadsheets. That’s why I built UnbreakableOS — a business operating system I created to solve the real problems I kept running into while leading companies through growth, cash strain, and operational complexity.
I’m a big fan of EOS. I think it’s one of the best systems out there. It gave me language, structure, and tools I still value today.
And like a lot of owners, I kept customizing it — adjusting parts, layering in things I’d learned elsewhere, shaping it to fit how I lead and how my businesses actually operate. Eventually, I stopped modifying someone else’s system and built my own.
I needed an operating system that gave me the structure to drive Asymmetric Endurance™ — so I built it. Something made for clarity, for execution, and for the realities of running a business when growth is outpacing infrastructure and the team’s already stretched.
At the center of that system is something I call Unbreakable Cycles™ — the monthly rhythm that aligns your team, eliminates drift, and keeps execution moving. Because if the calendar isn’t running your business, chaos probably is.
Every year, anchor your business to three simple, specific targets for each domain:
These are calendar-year goals — measurable, binary, and final. Set them now for 2025.
You either hit it or you don’t. No padding. No spinning. No redefining success midstream. Once the goals are locked, the system kicks in. Every month, every leader (even if it’s just you) picks one priority in each domain that moves the business forward.
Not a list of ideas. Not some vague “Q3 initiative.” One real move. Every calendar month. Execution isn’t optional. There’s no “we’ll just roll it forward.” You either get it done – execution complete — or it fails.
People drift. Teams stall. Owners get buried. But cycles don’t. If you can follow a calendar you can follow this system.
UnbreakableCycles™ give your business a beat — a pulse. And over time, that rhythm compounds into real momentum. When you're focused on one thing at a time — tied directly to your calendar-year goals — you stop drifting, and you start driving. Here’s how to get going:
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First - set your three goals.
1. Finance - one goal.
2. Growth - one goal.
3. Operations - one goal.
Second - pick one priority for this month. What actually moves the needle? Lock it in.
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The hardest part isn’t the work. It’s giving up the illusion that you’re the only one who can do it all. For many business owners the next big step isn’t doing more. It’s doing less — and finally letting go.
Letting someone else lead Growth. Letting someone else own Finance. Letting someone else drive Ops.
You’ve probably tried before. Got burned. Took it back. Now it’s all yours again — the wins, the weight, the weariness. But if you want to build something that doesn’t fall apart every time you take a breath… You’ll need more than goals. You’ll need a rhythm.
You’ll need people you can trust — and a system that keeps them honest.
Start with Unbreakable Cycles™.