April 15, 2025
Let me say that again — because we all nod along when we hear it, but few of us actually live like it: You don’t have to burn out to scale up.
Law 7 of UnbreakableOS is called Asymmetric Endurance for a reason. It’s the law that protects you from getting crushed by your own success. As your business grows, your daily workload should shrink. Not stay flat. Not grow with it. Shrink.
Most owners carry more as the business grows. More decisions. More complexity. More of everything. That’s not endurance. That’s a countdown to burnout. Asymmetric Endurance is about building a business engine — through systems, automation, and reporting — that runs without you being the motor.
When I stepped into Sherman Portfolios, the business had just gone through an acquisition and needed to be rebuilt from the studs. The core domains — Operations, Finance, and Growth — all needed structure, clarity, and scalability. There were no real systems in place, no automation, and no rhythm to how the business ran. We spent a full year doing the hard work:
> Building operational workflows > Automating repetitive tasks > Creating financial visibility > Setting clear goals> Replacing chaos with consistency
Once the engine was in place, we made a big move: we shifted to a four-day workweek. Not to make a statement, but because I believe a well-run business should give time back — not take more of it. The question was — could we still grow?
compared to the same period last year:
+40% revenue growth and +129% EBITDA
Same team. One less day. Better results. That wasn’t by accident. It’s the fruit of Asymmetric Endurance.
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If you want to start building your own engine, here’s what to do this week:
1. Simplify your priorities.
Assign one annual goal to each of your three core domains: Operations, Growth, and Finance. Then break each one into monthly priorities. One focus per month, per domain. That’s it.
You can download the Unbreakable Cycles™ worksheet here. Check out Volume 6 for a more detailed overview of how the cycles work and setting goals.
2. Automate one thing this week.
Pick one daily or weekly task that’s still manual — like invoicing, follow-ups, scheduling, or customer onboarding — and get rid of it with a tool like Stripe, Mailchimp, Hubspot, or Intercom.
Ask yourself: What process in my business still depends on me — or someone else — doing it by hand that shouldn’t?
3. Require a UBR (Unbreakable Business Review)
If you’ve got leaders, ask each domain lead to send a weekly or monthly report:
> 70% narrative (what’s happening and why)
> 30% numbers (MTD, QTD, YTD, and Big 3 goal progress)
This builds trust and gives you visibility — without requiring you to be everywhere at once.
Download the Unbreakable Business Review™ example here to implement with your leaders.
4. Track your time—for one week.
Download the Asymmetric Endurance™ Time Tracker to start logging your hours in three categories:
> Operations – the engine: how the business runs
> Growth – the fuel: how the business expands
> Finance – the money: how the business stays healthy
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Step away. For a week. If you really want to level up, step away for a month.
Blackout your involvement. Don’t answer texts. Don’t check email. Just watch. What breaks? That’s what needs to be systemized, delegated, or automated. This is what Asymmetric Endurance looks like in real life: A business that grows while your personal involvement decreases. Revenue up. Owner involvement down. That’s the goal. That’s the design.
Let the team run the engine. Let the systems do the work. And lead from a place of clarity — not chaos. Grow the business. Get your time back.