May 7, 2025
Most businesses run on momentum — until the wheels come off.
I’ve lived it. I’ve led it.
I’ve watched teams grind forward, unclear on where they’re headed but moving fast anyway. I’ve also seen the opposite: lots of vision, lots of strategy decks, and nothing getting done. That’s the tension.
Velocity — real, sustainable, scalable velocity — is both. Direction is clarity. Speed is execution.
Put them together, and you get forward motion that actually moves the business toward the mission. That’s the heartbeat of Law 5 of UnbreakableOS™: Decision Velocity.
It lives inside our system through two things: the Decision Pitch Meeting™ (DPM) and the Decision Pitch Worksheet (DPW).
We used to set quarterly goals. And like clockwork, months one and two felt like wandering.
People moved —but not together. Not on purpose. Then the pressure hit around week 10... and suddenly, the flurry started. Late nights. Last-minute tasks. Half-done outcomes just to say something got done. It wasn’t a lack of effort. It was a lack of cadence.
Quarterly goals encouraged delay. Monthly cycles demand action. So we rebuilt the system. We shortened the horizon. We added structure. And we installed a non-negotiable monthly rhythm: Unbreakable Cycles™. Read more about cycles in Volume 6.
Every domain owns at least one priority that drives the business toward the Big 3.
This is how we decide what actually moves forward each month. The DPM™ is a monthly moment of focus — where every domain leader comes to the table with proposals for the next 30-day cycle. Not vague ideas. Pitches. Real ones. And each pitch must be backed by a completed Decision Pitch Worksheet (DPW).
Here’s why this matters: If the decision isn’t clear, the work won’t be either. And if the work isn’t clear, it won’t get finished.
We run every DPM with a literal timer. It’s not for show — it’s to enforce focus. Here's the timing framework:
> 3 minutes to pitch your priority
> 7 minutes for the team to deliberate — impact, sequencing, and feasibility
> 1 minute to decide — accepted, banked, or deleted
If the pitch doesn’t tie back to one of the Big 3 annual goals (Growth, Finance, Ops), it doesn’t move forward. If it can’t be done in 30 days, it doesn’t move forward. If the leader can’t own it completely — start to finish — it doesn’t move forward.
That’s Decision Velocity in action. We don’t just pick fast. We pick right. Because once it’s locked, it’s locked. And once the cycle starts, we finish what we start.
Before this, execution felt like a guessing game. Now, it’s a cadence.
Each month, every domain owns their part. No clutter. No scope creep. No mid-month reshuffling. Just clear decisions. Timed well. Delivered fully.
Direction first. Speed second. Execution always.
We don’t make decisions in hallway conversations anymore. We make them here — in the pitch room. With clarity. With conviction. With alignment toward the biggest 3 goals for the year.
Because it disciplines the business to think before it moves.
And then you move without delay. We’ve seen execution rates climb. We’ve seen confusion drop. We’ve watched teams step up — not because they were micromanaged, but because they were finally led with clarity.
That’s the call of a leader — to create a system where the right people are moving in the right direction at the right pace. That’s velocity. That’s what gets you through complexity and into compound impact.
If you haven’t run a DPM yet here's how to get started...
First - Set your Big 3 (Finance, Growth, Ops)
Next, download the Decision Pitch Worksheet
Third, schedule your Decision Pitch Meeting with your team.
Fourth, use a timer. Pitch with purpose. Decide with courage.
Lastly, lock in the cycle. Then, execute.
You don’t need another planning session. You need a system that honors clarity — and enforces movement.
This is how your business stops drifting. This is how your team stops guessing. This is how you lead with Decision Velocity — where clarity meets cadence, and every decision drives real momentum.