April 29, 2025
Before I spoke at CURRENT2025 last week, I woke up early, praying over the day ahead. I opened the Bible app — and there it was: the verse of the day.
"So neither the one who plants nor the one who waters is anything, but only God, who makes things grow." - 1 Corinthians 3:7
It stopped me. In a moment when the instinct would be to think about preparation, delivery, and outcomes, the Holy Spirit brought a simple, beautiful reminder from the Word: this is not about you. It never was. It never will be. Any fruit that would come from that day would not be the result of a well-crafted talk, a strong delivery, or the size of the room. It would be His work, done His way, in the hearts and minds of those He calls. And in that moment, the pressure lifted.
Later that morning, before the session began, I had breakfast with my mom. She had driven up from Houston to be there — a simple gift that made the day even sweeter. Sitting across the table from her, before all the noise and movement began, I was reminded again: this work we do is deeply personal, but it is never ours to own, and we never do it on our own.
When it came time to speak, the room was full — standing room only, over 400 business leaders gathered shoulder to shoulder. And yet, even in the size of it, there was peace. Because I knew the assignment: plant well, water faithfully, and trust the One who brings the growth.
The message was about Low Cost, High Impact Marketing — the call to steward resources wisely, to build creatively, to think differently about growth. But underneath it all, the real message was simpler: Do your part. Trust Him with the rest.
The King's Business isn't about crafting perfect outcomes. It's about faithful obedience. We plant. We water. We prepare well. We show up fully. And then we release it — trusting that He alone will bring the harvest He desires, when He desires it.
As you move through the work set before you this month, remember the kindness in this truth: You are not responsible for making it grow. You are responsible for being faithful.
Plant well. Water well. Trust the King with the increase.