You don’t need a marketing budget

You need a habit

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A while back, I started a simple idea: spend 30 minutes a day commenting on posts in my industry.

That was it. No strategy doc. No content plan. Just time blocked on the calendar and a commitment to show up.

Each day, I’d head to the platform where the people I needed to reach were already active. Sometimes Instagram. Sometimes Facebook. Sometimes YouTube. Sometimes LinkedIn. I’d look for posts from companies or individuals doing work in and around the world I was building in. I wasn’t looking for inspiration. I was looking for conversation.

And when I found something worth responding to, I did. With a real comment — not a reaction or quick emoji. I’d ask a question, offer a perspective, or just share a sentence or two that moved the conversation forward. Then I’d move on.

It wasn’t complicated. But it worked.

People noticed. Some replied. A few clicked through. It didn’t explode overnight — it just built steadily. Because every time I showed up in a comment thread, I showed up as a person. As a brand. As a consistent presence.

That rhythm became a foundation. And eventually, it became a tool we now use and teach:

"The Comment Method"

It’s one of the many tools inside The Brand Moat Blueprints — a practical library of repeatable plays that help business leaders build trust and visibility in a noisy world – based on Law 4 inside UnbreakableOS™.

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Here's what the data says...

The 2024 Sprout Social ContentStrategy Report backs this up:

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“Connection consistently tops the list of what consumers want.”

That same report highlights how Lodge Cast Iron, a legacy brand, built incredible engagement by asking simple questions in text posts — and how that format drove thousands of comments, not just impressions.

It also shows that on LinkedIn, the most effective posts aren’t the polished ones — they’re the ones that sound like they came from a real person.

Comments work because they invite conversation. They build presence through consistency. And they give people a reason to remember your name.

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How to Run The Comment Method

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1. Pick your platform
       Go where your audience or industry is already active.
2. Block 30 minutes
       Schedule it like you would a meeting. Protect it.
3. Find 10–15 relevant posts
       Focus on businesses or people in your space — clients, partners, prospects, aligned voices. Add new people and accounts daily by searching hashtags or topics.
4. Leave thoughtful comments
       Respond clearly. Ask something. Share something. Move the conversation forward.
5. Repeat for 7 days
       Don’t expect instant results. Watch for conversations. Stay consistent.

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You want your brand and company be known for showing up consistently with purpose.

This is one of the simplest and strongest ways I know to build trust online. It works whether your audience is 5, 50, or 5,000,000. And it requires zero spend — just time, discipline, consistency, and a willingness to engage with intention.

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Download The Comment Method now and get those fingers to tapping!