“He who observes the wind will not sow, and he who regards the clouds will not reap. As you do not know the way the spirit comes to the bones in the womb of a woman with child, so you do not know the work of God who makes everything. In the morning sow your seed, and at evening withhold not your hand, for you do not know which will prosper, this or that, or whether both alike will be good.” — Ecclesiastes 11:4-6, ESV
Business for Jesus’ followers isn’t about piling up cash—it’s Purpose Beyond Profit™, advancing the Kingdom with every step. The world’s a windy mess, but God’s Word doesn’t flinch: freeze, and you’re sunk; sow for Him, and you’re in the game.
Here’s C.H. Spurgeon from his sermon “Sowing in the Wind, Reaping Under Clouds”—135 years back in 1890, yet it lands like it was preached yesterday—reminding us our business is God’s, and we’re stewards for His glory:
“Sow when the time comes, whatever wind blows. Reap when the time comes, whatever clouds are in the sky… Go out and work! Go out and preach! Go out and instruct others! Go out to seek to win souls! Thus shall you prove, in very truth, that you are not dependent upon surroundings and circumstances… Sow in the morning, sow in the evening, sow at night, sow all day long, for you can never tell what God will bless; and by this constant sowing, you will prove to demonstration that you are not observing the winds, nor regarding the clouds.”
Advancing His Kingdom’s the real prize—keep sowing, and let Him sort the harvest.
Most small business owners and leaders struggle with marketing. When I say struggle with marketing, I mean they don’t do it. It’s always been elusive, but over the last 3-5 years it’s become seemingly completely out of reach for business owners and leaders over the age of 50. There’s this odd notion that if you just hire a young person who knows how to use an iPhone and “the TikTok” you’ll be good to go. Strategy executed. It’s not nearly that simple, and yet we live in a time where the small business owner can gain as much, if not more, attention as their big box competitors. They can do it at a fraction of the cost, without having to hire a marketing agency, and see results like never before. Why aren’t they doing it? In my experience running and growing companies in this digital age, it’s simply a lack of curiosity and tenacity. Willingness to dive into the available tools and information and then make a decision to do something about it. Christian business leaders are many times especially behind on the times.
So here we are - let’s do something about it. I’m going to give you a practical how-to that you can take, copy, paste, send in an email to your team, and implement today.
Start posting on social media to your audience. Here’s the basics:
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The business world’s buzzing, and Forbes is dropping 2025 truth: AI’s not smoke and mirrors—it’s rewriting what customers expect, and it’s game on. Think emails that hit like they’ve got a sixth sense for wallets opening, chats that zap problems before your second cup of coffee. Forbes says small outfits—accountants, retailers—are using AI to track cold, hard stats like who bought what and when, then slinging offers so dead-on they’re banking double-digit sales spikes. Big brands are gobbling it up, and if we’re still doodling on yellow legal pads, we’re the sorry saps left in the dust.
Here’s the proof: https://www.forbes.com/sites/allbusiness/2025/02/11/2025-ai-predictions-for-small-businesses/
I’ve held roles — COO, CMO, President, CEO, currently President & CEO of a small business — so I’m not some armchair quarterback; I’m knee-deep in this mess with you. I’ve heard the excuse mixtape on repeat: “AI’s too tough,” “I’m swamped,” “I love my yellow legal pad,” “What if it flops?” I hear you—but your customers will ditch you for the one who didn’t hit snooze. It’s like Novocain; give it time, and you’re numb to the bleed-out. Christian business owners stand firm on God’s Word—it’s rock solid—and that’s why we’re called to steward sharp, not twiddle thumbs. Forbes says 2025’s when customers expect you to know their next move—AI’s the real deal, not a fad. Execution is king (little “k”—Jesus is THE King), and doing nothing is the only flop that sticks.
Try this: HubSpot’s free AI CRM, part of their Breeze suite: https://www.hubspot.com/products/crm/ai-crm
Sign up, punch in your last 20 sales—it uses that data to track who’s bought what and when, then crunches it to flag who’s likely to buy next. Not some crystal ball—just math on your numbers, like purchase history and email opens. Their site says it “enriches” your CRM with insights from 200 million profiles and “predicts” hot leads from past patterns. I’ve poked around—it’s legit for nailing the low-hanging fruit. Takes 15 minutes—less than your next coffee run.
No “tech genius” required—you’ve got this. Dive in, face the reality head-on, and steward it well—I’m cheering you on!